With more than 170 professionals already trained, this specialised course in strategic intelligence from the University of Alicante offers practical and flexible learning for professionals and organisations looking to stay ahead. It focuses on helping participants make better use of information and emerging technologies—like artificial intelligence—to drive innovation and smarter decision-making.
InteligenciaUA 2025–2026: Specialisation in strategic intelligence for innovation with the latest advances
In today’s world, where data drives competitiveness, the new edition of #InteligenciaUA aims to strengthen a capability that is becoming increasingly strategic: understanding what is happening in the environment, monitoring competitors, reducing risks and ultimately anticipating change. This is what we refer to as strategic intelligence—a crucial skill for turning large volumes of information into actionable knowledge that enables better, more timely decisions.
The programme focuses on learning how to apply strategies, methods and tools that help turn intelligence into results, with specialised training in key areas such as technology watch, trend analysis, knowledge management, early signal detection and communication of insights—ensuring that analysis reaches decision-makers effectively.
Special attention is also given to intellectual property as a vital source of technological information. Participants learn how to search for, analyse and integrate patents into intelligence and innovation processes across a range of organisational contexts.
The course has a highly practical, applied approach, designed to help each professional implement what they learn in their own working environment—with a particular focus on tools powered by artificial intelligence.
Discover the key aspects of the programme:
What will you learn from this course?
The main objective of this course is to help companies, entrepreneurs and professionals develop specialised skills in strategic intelligence and technology watch, with a strong focus on the essential role of strategic management, knowledge management and intellectual capital in innovative organisations.
To achieve this, the content of #InteligenciaUA is structured around four core thematic modules:
- Strategic Management
- Knowledge Management and Intellectual Capital
- Strategic Implementation
- Strategic Intelligence
How does this course work?
#InteligenciaUA is delivered through a participatory, flexible and hybrid format (combining in-person and online learning), designed to be accessible from anywhere and adaptable to each participant’s own pace.
The training programme is structured into three phases, running from October 2025 to July 2026:
- Online lessons (October 2025 – January 2026): online modules covering core theoretical concepts, interactive forums and practical activities to introduce participants to the key themes of the course.
- Intensive Workshop (February 2026): from 2 to 6 February, the Strategic Intelligence for Innovative Organisations Workshop will take place at the University of Alicante. This intensive week includes hands-on sessions focused on tools, sources, analysis and communication of intelligence, featuring real cases and insights from guest organisations.
- Final Project (February – July 2026): participants will apply what they have learned to a practical case of their choice, supported by expert supervision and a series of specialised webinars on patents and technological intelligence.
Who will be your instructors?
The teaching team includes academics from the University of Alicante specialised in strategic management, as well as recognised professionals in the fields of technology watch and strategic intelligence:
- Bartolomé Marco Lajara (University of Alicante)
- Mercedes Úbeda García (University of Alicante)
- Patrocinio Zaragoza Sáez (University of Alicante)
- Alba Santa Soriano (University of Alicante)
- Sofia Oliveira Pires (University of Alicante)
- Lara Rey (Ferroglobe PLC)
- Cristina Triviño Sánchez (e-Intelligent)
- Francisco Ricau González (ITI – Instituto Tecnológico de Informática)
- Rubén Arcos Martín (Rey Juan Carlos University)
They will be joined by guest experts from national and international institutions, who will contribute to different course activities:
- Björn Marcel Jürgens (Andalucía TRADE and EU IP Helpdesk Ambassador for Spain)
- Pablo Navarro (EEN-SEIMED, University of Alicante)
- Antonio Valle Sánchez (Invat·tur)
- Antonio Manuel Puertas Bonachela (BIPI)
- Alexis Alvear Leyton (Data UC, Chile)
- Nancy Verónica Pérez Pérez (ALTEC Network)
Who is this course for?
This programme is aimed at anyone interested in knowledge management, innovation and technology in organisations, particularly those who want to gain a deeper understanding of the value of strategic intelligence to drive innovation and global competitiveness.
It is especially suitable for a wide range of profiles, including:
- Business owners and R&D staff
- Entrepreneurs and startups
- Managers and senior executives
- R&D and product development professionals
- Sales and marketing managers
- Researchers and staff at research centres
- Technology transfer officers and staff at OTRIs, tech institutes and science parks
- Innovation consultants
- Market research and marketing professionals
- Specialist community managers
- Undergraduate and postgraduate students
How to enrol
Registration is open until all available places are filled. As the course includes highly practical components, the number of places is limited. The registration process is simple and consists of two steps – full details can be found on the course website.
Please note that enrolment is only confirmed once the course fee has been paid. Additionally, during the month of August, support for pre-registration and administrative queries will be paused due to the university holiday period, and will resume in September.
Further information and contact
The course is organised by the Department of Business Organisation at the Faculty of Economics and Business at the University of Alicante, in collaboration with the university’s Technology Observatory. It is supported by leading organisations in innovation and technology watch, including e-Intelligent, the Instituto Tecnológico de Informática (ITI), Invat·tur, Andalucía TRADE, the ALTEC Network, and the Enterprise Europe Network (via the SEIMED node), which helps bring the programme closer to SMEs in the Valencian Community and the Region of Murcia.
For more information, please:
🔗 Visit the course website: https://inteligenciaestrategica.ovtt.org
📩 Contact the organisers at: inteligenciaestrategica@ua.es