Fruit Attraction 2024: Discover the essence of the agrotech sector
A leading professional trade fair in the horticultural sector showcasing the latest trends and technological innovations.
  • 2024/10/08
  • Madrid (España)

From October 8th to 10th, Madrid (Spain) will host a new edition of Fruit Attraction 2024, the leading professional trade fair for innovation and technology in the horticultural sector.

Fruit Attraction 2024 featuring the latest in horticultural innovation

Organised by IFEMA MADRID and FEPEX, Fruit Attraction will, for the first time, occupy ten halls of the Spanish exhibition centre, offering a space of 70,000 square metres that will host more than 2,000 companies from 55 countries. With an attendance exceeding 100,000 professionals from 145 countries, this fair will bring together the key players in the sector, all committed to innovation and quality in fresh produce.

Under the theme “Discover the Essence of the Sector,” Fruit Attraction 2024 will be structured into four exhibition areas:

  • Fresh Produce, with its vast range of horticultural products, will once again be the area with the most representation.
  • Auxiliary Industry, which will bring together the entire value chain of the sector.
  • Fresh Food Logistics, dedicated to logistics, transport, and cold chain management for food.
  • Innova & Tech, a new area that will encompass the Biotech Attraction and Smart Agro sectors. This space is dedicated to companies involved in innovation, research, and technological development, presenting advanced solutions in transformation, robotics, digitalisation, plant genomics innovation, IoT, and automation.

Fruit Attraction 2024 thus serves as a crucial platform for business innovation and the technological monitoring of the latest market developments. In this context, Innova & Tech highlights the importance of staying at the forefront of research and development, offering professionals in the sector the opportunity to discover and adopt the latest trends and technologies. This focus on innovation ensures that companies can compete effectively in an ever-evolving global market, promoting sustainability and excellence in the horticultural industry.

More information: Fruit Attraction 2024

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